Silverpop raises $25 million in funding

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Atlanta—Marketing automation company Silverpop has gained $25 million in new funding. The financing—in the form of “venture debt,” which is typically a bridge to a sale or an initial public offering—was led by Escalate Capital Partners and Silicon Valley Bank. In a statement, Silverpop said the funds will be used for future growth. Silverpop, founded in 1999, has raised more than $50 million to date.
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