Silverpop’s Vtrenz adds dashboard reports

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Atlanta—Silverpop has added a new dashboard reporting tool to its Vtrenz marketing automation platform. The tool enables clients using the company’s lead management platform to receive marketing data on a regular basis in the form of graphic summarizations of various marketing metrics. It also stores historical data, enabling marketers to perform multiyear comparisons as well as view information based on such different time frames as week, month or quarter.
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