Silverpop Snooze offers unsubscribe alternative

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Atlanta—Online marketing company Silverpop Systems has added a tool to its Engage email platform that enables recipients to take a break from receiving corporate messages instead of unsubscribing entirely.

Dubbed Snooze, the feature can be added to Silverpop email forms, allowing recipients to temporarily pause the receipt of company communications, and specify the date they want to begin receiving campaign mssages again.

The company said the feature is meant to combat current industry unsubscribe rates of 20% to 30%.

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