What is your single biggest marketing challenge as a CMO?
“Digital marketing is great, with so many channels available to us as marketers. But nothing takes the place of high-touch marketing. The challenge is using digital to augment this, to maximize your efficiencies and customer relationships. For example, people more and more rely on mobile devices and are accustomed to highly visual information. Also, they're getting more into two-way interactions. So I think it's important to think about how to optimize our content for the ways our customers want to receive it.”