Slack Barshinger changes name to Slack and Co.

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Chicago—B-to-b agency Slack Barshinger, Chicago, announced it has changed its name to Slack and Co. and has unveiled a new logo.

“It was about time, we felt, to reflect Don Barshinger’s departure a few years ago,” said Gary Slack, chairman-chief experience officer of the agency, referring to the exit in 2007 of the agency’s president-executive creative director. Slack, who also serves as chairman of the Business Marketing Association, founded the agency in 1988.

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