Small-business search spending surges 91%

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Irvine, Calif.—Small businesses spent 91% more on search marketing in this year’s third quarter than they did in the same period last year, according to a new study by local online advertising company WebVisible Inc.

WebVisible’s report, “2009 Q3 State of Small Business Online Advertising,” tracked a sample of WebVisible’s small- and midsize business clients. It found the average search spending by small businesses in the third quarter was $1,658. At the higher end, 15% of small businesses spent between $2,000 and $2,999 in the third quarter on search marketing.

The report also found that 60.4% of small businesses chose Google for their search marketing campaigns in the quarter, some 15 percentage points lower than typical spending statistics for the market overall. Benefiting from this, Yahoo logged 26.2% of small-business search spending, while Bing garnered 10.5%, according to the study.

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