Smartphone browsing, social usage intensifies worldwide

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Reston, Va.—The past year was a "game changer" for the mobile industry, according to digital marketing company comScore, as smartphone adoption drove mobile media consumption and augmented the potential for mobile marketing campaigns.

According to the comScore "2010 Mobile Year in Review" report, based on data from products within the comScore mobile suite of services, smartphone adoption reached 27% in the U.S. in December, an increase of 10% from the same period a year earlier. Of those, 36% browsed the Internet on their mobile devices.

In addition, in 2010 the number of U.S. mobile users that accessed a social networking site at least once a month via their mobile device increased by 56% to nearly 58 million users in December 2010.

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