Social Games: Useful for B2B Marketers?

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Buzz marketing expert Paul Dunay of Bearing Point explores whether online games are useful for b-to-b marketers. “For a long time, gamers were thought of as young guys with glasses and zits playing for 14 hours a day but all that has changed,” Dunay says. He points to product placement and experiential branded games as opportunities for b-to-b marketers. READ MORE
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