The Social Marketing Challenge

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Doug Ellinger, director of contact planning at PARTNERS+simons (a new division that develops demand and lead generation for the agency’s clients), looks at how marketers can use social networking sites such as Facebook and MySpace. He says that while members control these sites and don’t want to be marketed to, there are things that marketers can do to make sure users are having positive interactions with their brands. Find out how on his latest post on the Art and Science blog.
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