Social media budget ratio

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In his blog post this week, buzz marketing expert Paul Dunay discusses how much of their budgets marketers should allocate to social media. He points out that while the upfront costs of social media, compared with traditional media, are relatively low, the real costs are in content creation. Factoring in those costs, marketers should allocate 25% of their traditional media budgets to social media. Read his blog to find out more. READ MORE
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