Social Media, Demand Generation, & the Evolution of Marketing

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Steve Woods, Mike Volpe, and Craig Rosenberg, will go beyond the buzzwords and hype surrounding social media and discuss how to think about social media in the context of your demand generation strategy. With real world examples from a variety of industries, these experts will bring a new perspective, and challenge the way we think about campaigns, marketing assets, analysis, and our prospects. You will take actionable strategies that you can use to better re-orient your existing marketing and marketing strategies to master the evolving world of social media.
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