Is Social Media More Difficult in B2B than B2C?

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“Buzz Marketing for Technology” blogger Paul Dunay, who serves as global director of integrated marketing at BearingPoint, argues that mastering social media is more difficult for b-to-b marketers than for b-to-c marketers. He points out that b-to-b audiences are more fragmented, including employees, external partners, channel partners, third party vendors, and, oh yeah, customers and prospects. Do you agree? Post a comment on his blog. READ MORE
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