Social Media Listening for B2B Marketing

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Buzz marketing expert Paul Dunay says one of the biggest challenges for organizations today is monitoring the constant flow of information about their brands, products and services that occurs in social media channels. “If you are to survive and thrive in this connected world, you must mine—not just monitor—these conversations to respond and glean insights that will inform your future strategy,” Dunay says. In his blog post, he gives tips for how to do that.
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