Use social media to spot issues before they hit the contact center

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Social media expert Paul Dunay says marketers can use social media to address problems—such as defective computer chips or tainted foods—before they hit the customer contact center. “Some of these issues first showed up on Twitter way before they ever hit the contact center,” Dunay write on his blog this week. "With the speed of social media these days, wouldn't you love to have a few day head start?” Read his blog to get some tips.
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