Four Social Media Tips for Small Businesses

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Social media can be an effective marketing tool, but one size does not fit all businesses, says Peter Bingaman, VP-small business services with Deluxe Corp. Writing on the MarketingProfs blog, Bingaman notes that different businesses have different social media needs, from acquiring new customers to solving customer issues or deepening customer relationships. He offers four social media tips for putting social media to work, in particular for the smaller businesses among us.
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