New York--Solbright has launched AdInventory Manager (AIM), an ad inventory forecasting and management system for online publishers.
The first client for AIM is Weather.com.
AIM is offered as part of Solbrightâs flagship Adsuite, an ASP and enterprise software system for ad management, order management and reporting.
AIM predicts available inventory as far out as a year or more, factoring in booked contracts and reservations, as well as inventory history, seasonal adjustments and non-recurring events. It also automatically updates inventory to reserved or booked status to alert sales reps of the exact status of available inventory at any time.