The humorous 30-second spot, which was created by Southwestâs agency of record, GSD&M, Dallas, is called âMacGregor.â
The ad shows a group of business people gathering for a conference call with an associate named MacGregor. When they place the call, however, MacGregorâs voicemail picks up. The people gathered for the conference all groan, but they immediately perk up when they realize MacGregor is about to walk into the conference room.
The tagline âBusiness travel is backâ then appears on the screen.