How Speakeasy got the word out about its products and services

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“Speakeasy sells managed services, voice-over-IP telephony and broadband services, among other offerings, to businesses. While we have a history around interviewing customers and writing case studies to help bring our products to life, we were finding that they were missing a key component: the customer's voice. This is why we decided to move our case studies to a video paradigm, so the case studies could really come alive. Our brand differentiator is customer support, and the video case studies let that shine through. Although we don't have any quantitative numbers yet, the case studies have been enthusiastically accepted by our salespeople, who are coming to us and saying, "I've sent the video to this partner or this prospective customer, and I'm getting really good response.' For us, video case studies help us tell a great story in a very short period of time in a way that's very different than we could in print.” —BETSY BORROW, director, marketing communications, Speakeasy Inc.
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