Spend More Time Planning Your Content Strategy

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Social media expert Paul Dunay, whose book, “Facebook Marketing for Dummies” (Wiley) comes out next week, says one of the biggest mistakes marketers make is rushing into social media without planning for the flow of content for these channels. As he writes in his blog this week, “If you already have a blog, podcast series or video series, you can effectively use Facebook or Twitter to attract another audience to interact and create conversations with those assets." Read his blog to get tips on how to create content for social media channels.
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