Sprint launches multimedia ad campaign to fortify image as b-to-b player

Published on .

Overland Park, Kan.--Sprint on Monday launched a new multimedia campaign called "Symbols" to reinforce the telecommunications company's position in the b-to-b market. The campaign, developed by D'Arcy BOS Group, part of the D'Arcy Masius Benton & Bowles Worldwide Network, features print ads, digital media and high-impact direct mail designed to drive traffic to a campaign-specific Web site, The ad campaign will highlight Sprint's ability to integrate voice and data, wireless and wireline, local and long distance, and domestic and international capabilities.
Most Popular
In this article: