Sprint Nextel launches rebranding campaign

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Sprint Nextel launches rebranding campaign

Sprint Nextel launched an integrated advertising campaign to introduce its new brand, following the merger of Sprint and Nextel on Aug. 15. The campaign has the tagline "Yes you can" and is aimed at business and consumer users of communications services. It includes TV, print, outdoor and online advertising. Spending was undisclosed. The business component of the campaign was created by Publicis & Hal Riney, San Francisco, and the consumer component by TBWA/Chiat/Day, New York. Sprint Nextel also has major sponsorship deals with NASCAR, the National Football League, National Hockey League, Major League Baseball, National Basketball Association, PGA of America and U.S. Open Tennis.

BIN report adds trade show tracking

The Business Information Network report, produced by American Business Media, is expanding into trade show revenue and attendance tracking. The new report, titled T-BIN, will use data collected by the Center for Exhibition Industry Research. The first T-BIN report, released last month, showed trade show revenue totaled $2.78 billion for the first quarter, up 5% from $2.65 billion in the year-earlier period. Trade show attendance reached 18.7 million in the first quarter, up 11% from 17.8 million in the first quarter of 2004. The BIN report also tracks ad revenue and pages for b-to-b publications, from information collected by IMS/The Auditor and PERQ/HCI for health care figures.

Epsilon agrees to buy Bigfoot Interactive

Alliance Data Systems Corp., a database marketing services company, announced Thursday that it has agreed to acquire e-mail marketing company Bigfoot Interactive for about $120 million through its Epsilon unit. The deal is expected to close this fall. Bigfoot Interactive will be renamed Epsilon Interactive once the deal closes and will become the centerpiece of Epsilon's interactive marketing services. Al DiGuido, CEO of Bigfoot, will become president of Epsilon Interactive.

Targeted e-mail multiplies revenue

Using Web analytics to target e-mail campaigns can produce nine times the revenue and 18 times the profit of broadcast mailings, according to Jupiter Research. In a recently released report titled "The ROI of Email Relevance: Improving Campaign Results Through Targeting," Jupiter Research quantified the impact that targeted marketing tactics can have on e-mail campaign performance. The firm said that despite the positive results, few marketers are sending highly targeted e-mail campaigns, largely due to the lack of integrated customer data.

101communications exploring options

101communications, a b-to-b publisher backed by private equity firm Frontenac Co., is exploring strategic options that could include a sale of the company, according to executives close to the company. 101communications produces magazines, conferences and events for the IT industry.

Intel rated No. 1 for privacy practices

Intel Corp. is the top-rated company for privacy practices, according to the Customer Respect Group's 2005 Privacy Report. The report focuses on how North American corporations treat their customers online. It was based on an analysis of 464 corporate Web sites during the first six months of 2005.

Ventiv Health to acquire inChord Communications

Ventiv Health, which provides marketing services to pharmaceutical and biotech companies, announced an agreement to acquire inChord Communications, a global health care marketing agency. Under the terms of the agreement, Ventiv will purchase inChord for $185 million in cash and stock, plus earn-out payments for exceeding specified financial targets.

Stein Rogan+Partners opens office in Chicago

Stein Rogan+Partners has opened a Chicago office, with a focus on client services, business development and b-to-b search marketing. The office is led by Jason Abbate, senior VP-interactive services. New York-based Stein Rogan's clients include BPA Worldwide, Carey International, Meredith Corp., Tacit Networks and Ziff Davis Media.

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