New York—State Street Corp., in partnership with the World Gold Council, has rolled out a campaign for SPDR Gold Shares. The campaign, created by The Gate Worldwide, New York, is part of State Street Corp.'s ongoing “Precise in a World That Isn't” campaign. The campaign portrays the importance of gold in portfolio diversification. Print and digital ads will appear in publications including Barron's, The New York Times and The Wall Street Journal. The budget was not disclosed.