Stein Rogan launches Kilter, a custom content business

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New York—Advertising agency Stein Rogan+Partners announced Monday the launch of Kilter, its new branded content services division.

The agency said Kilter will specialize in creating original, custom content—online, print, in person and other formats—for business brands.

“Our experience is that marketing plans and companies that don’t leverage high-volume content are literally ‘off-kilter,’ ” Tom Stein, Stein Rogan president-CEO, said in a statement. “Through Kilter, we optimize integrated programs using a variety of content and marketing methodologies—from proprietary industry research to online video content, from virtual and live symposia to such tried-and-true venues as webinars.”

—Sean Callahan

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