Study: Direct marketing hiring plans cautious in Q2

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Owatonna, Minn.—Companies looking to hire b-to-b digital and direct marketing expertise will be more cautious in the current quarter than they were earlier in the year, according to the latest employment survey from direct marketing executive search company Bernhart Associates.

According to Bernhart's latest “Quarterly Digital and Direct Marketing Employment Report,” which projects second quarter hiring trends for this year, 45% of companies responding to the survey said they plan to add to staff, down from 52% that indicated hiring plans last quarter. Also, 16% of respondents currently have a hiring freeze, unchanged from the first three months of the year.

“It appears employers are taking some time to absorb the hiring they did in the first quarter,” Jerry Bernhart, the company's principal, told BtoB. The percentage of companies planning layoffs in the quarter showed no change, at 4%.

Agencies are reporting the most aggressive hiring plans, with 57% planning to add to staff during the current quarter, according to the online survey conducted in April with 351 respondents.

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