Study: Direct marketing job market sees added confidence

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Owatonna, Minn.—The direct marketing industry is experiencing more job stability, and employers continue to lift their hiring freezes, according to the latest employment survey from direct marketing executive search company Bernhart Associates.

The company polled 454 organizations online between March 23 and April 7 for its “Quarterly Digital and Direct Marketing Employment Report.” Forty-three percent of respondents said they will add staff during the current quarter, down from 46% who planned to hire in the first quarter. However, only 20% of respondents still maintain a hiring freeze, compared with the 45% that weren’t hiring six months ago.

The percentage of companies planning layoffs in the current quarter fell to 3%, the lowest level in three years, Bernhart reported.

Social media is coming to the fore as a means of recruiting direct marketing job candidates, according to the poll. Forty-one percent of respondents said they plan to employ social media in “moderate amounts” this year, with virtually none using social media as a hiring mechanism a year ago, according to Bernhart.

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