Study: Display ads drive online sales

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New York—Online display ads drive 44% of ultimate online transactions, well ahead of paid search, according to a new study by advertising attribution company C3 Metrics Labs. According to the study, paid search is responsible for 27% of online transactions, with sales originating from affiliate sites (18%), organic search (9%) and other (2%) trailing. For its study, the company analyzed 50,000 online transactions by its client base in the first quarter and determined originators, assists and converters throughout the sales funnel that drove final conversion.
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