Study finds manufacturers will increase spending on corporate Web sites, online marketing

Published on .

Somerset, N.J.—This year, 78% of manufacturing companies plan to increase spending on their corporate Web site, according to a study by SVM E-Business Solutions.

The study also found that 60% of manufacturers will increase spending on e-mail marketing, and 48% will boost spending on search engine marketing.

The study was based on a survey of more than 220 marketing executives at U.S. manufacturing companies. It found that 52% of respondents consider their Web site to be their most powerful marketing tool.

SVM provides Web services for manufacturers. More information about the survey is available at

—Kate Maddox

Most Popular
In this article: