Study: Google grabs 72% of U.S. Internet searches

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New York—Search giant Google accounted for 72.11% of all U.S. online searches conducted in February, an 8% increase over the same period last year, according to online information company Hitwise.

Google’s February performance extended its search dominance over Yahoo (with 17.04% of all U.S. searches, down 17% from a year earlier), MSN Search (5.56%, down by 20%), and (3.74%, down 10%).

Hitwise, which sampled 10 million U.S. Internet users, also reported that the length of search queries increased year-over-year. Longer search queries, averaging five to more than eight words in length, increased 9% between February 2008 and last month, indicating that Internet search users are becoming more precise in phrasing their queries.

—Christopher Hosford

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