Study: Marketers commit to SEM despite dissatisfactions

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New York—A new report on search engine marketing reveals that while marketers continue to invest in search ads, they aren't really satisfied with the results they're getting.

The report, "Search Engine Marketing in 2009: Reality Not Matching Expectations When It Comes to Performance” by predictive marketing company [x+1], found that 65.4% of polled marketers will spend the same or more on SEM this year compared with 2008, with 13.1% looking to increase spending by more than 20%.

However, more than half—57%—gave search engine marketing a low ranking for its ability to effect online conversion, and almost two-thirds were dissatisfied or had no opinion about their companies' ability to adequately optimize for keywords and redirect visitors to dynamic custom pages.

The [x+1] survey was based on a March 2009 online survey of 107 senior-level SEM professionals from a cross section of industry sectors.

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