Study: Mobile paid search traffic impressions surge

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Chicago—Mobile paid search traffic is now 12% of all impressions emanating from paid search campaigns, according to Performics, a search engine marketing company owned by Publicis Groupe. In addition, Performics, which now is breaking out “tablets with full browsers” as a distinct device in its reporting, indicates that these devices now account for 1.7% of all paid search impressions (mobile plus desktop), which is 14% of all mobile impressions, according to the company. In addition, for the past two months mobile and tablet devices have been virtually tied with computers for click-through rates, according to Performics.
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