Study: Mobile users eager to use ads

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New York—Mobile users show significant interest and participation with the mobile advertising they receive but, to a large extent, are not receiving ads from their favorite brands, according to a study by mobile marketing agency Hipcricket Inc. According to Hipcricket's "Mobile Advertising Survey," 46% of smartphone owners have viewed a mobile ad, and 64% of those have completed at least one purchase as a result. However, 74% of smartphone users said their favorite brands have not advertised yet to them on their mobile devices. Social interaction is strong among mobile users, according to the Hipcricket online study, conducted in June with 650 respondents. Of those who have made a purchase as a result of a mobile ad, 45% have referred a product or service to a friend or colleague.
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