Study shows social users actively engaged with ads

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Traverse City, Mich.—Signaling good news for advertisers considering social media sites, a new study has found that users of such services as Facebook, Twitter and YouTube actively engage with advertisements, often before viewing content.

According to the “eye tracking” study conducted by digital marketing company OneUpWeb, 65% of users of social sites engage with sponsored ads within the first 10 seconds of their search. Further, sponsored ads were looked at before many secondary search results, and half of Twitter users were satisfied with their brand search, saying they liked finding the most current opinions about a product.

According to OneUpWeb, since social networking sites offer socially generated search results and content, users of these sites are more fluid and accepting in viewing ads than users of search engines.

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