Study: Small businesses embrace social marketing

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Waltham, Mass.—Social media marketing has become a key ingredient in the marketing toolkit of small businesses, with 73% using social media to market their businesses, and even more expecting to increase their social marketing efforts this year, according to a new study from email marketing company Constant Contact. While still relying heavily on email, websites and event marketing to drive business, small businesses have found Facebook to be their key social tool, with 95% using Facebook and 82% reporting it to be effective. Among other channels, video-sharing tools like YouTube were found to be effective by 73% of respondents, and 47% found LinkedIn and Twitter to be effective. The study was based on an online poll conducted in March and April, with 1,572 small-business respondents.
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