Study: Trade pubs most important medium for reaching personal financial advisers

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Princeton, N.J.—Personal financial advisers get more job-related information from trade publications than any other medium, according to a study released Thursday.

The study, “Focus on Financial Media: 2005 Personal Financial Advisor Edition,” measured the relationship between personal financial advisers and the media they consume. It was conducted by Aptura Research, a division of VNU that studies metrics for vertical markets.

The study, which tracked 14 publications and more than 30 financial services brands, found that 57% of personal financial advisers use trade magazines as a source of job-related information. The medium finished ahead of newspapers, television, Web sites and trade shows.

—Matthew Schwartz

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