Study: U.S. mobile ad spending to hit $1.24 billion in 2011

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New York—Mobile advertising expenditures in the U.S. are forecast to reach $1.24 billion in 2011, an increase of 55.5% over the $797.6 million projected for this year, according to a new study by mobile ad company Smaato Inc. and mobile research company MobileSquared.

Currently accounting for less than 1% of total U.S. ad spending, mobile advertising expenditures will continue to experience double-digit annual growth, hitting $5.04 billion by 2015, according to the companies' study, “USmA: The United States of Mobile Advertising.”

The bulk (46%) of the money spent on mobile advertising in the U.S. is on paid search, with 29% committed to banner ads, 20% to opt-in messaging, 3% within games and 2% within apps, according to the study.

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