New York—Summit Business Media announced that Gary Mirkin has joined the company as senior VP-customer solutions. He will lead the year-old unit, which provides integrated marketing services, multichannel custom content, webcasts, virtual conferences, custom events, research and creative services to b-to-b marketers. He succeeds Jeff Patterson, who was named president of Summit's insurance group in January.
Mirkin was most recently publisher of the Build Network at Mansueto Ventures, a content and community website for leaders of midsize companies, which debuted in 2011.
The company also announced that Jamie E. Green, formerly group editor of the financial advisory group, and Bryant Rousseau, group editorial director/director of digital product innovation for the insurance group, will join the Customer Solutions Group as market strategists.