Sun Microsystems, Santa Clara, Calif.

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Company: Sun Microsystems, Santa Clara, Calif.
Agency: N/A
Market: CIOs
Quick chase: Sun Microsystems aims to get its audience in the groove by creating a "60s-style vibe with a series of retro bumper stickers pasted to one of its servers. “Hug a tree hugger” and “Love your mother (earth)” clumsily make the point that Sun's new Eco Innovation Initiative is good for the planet and for the bottom line. The Sun logo is easily overlooked in the upper left-hand corner.
Chasers choice: Goat
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