Survey finds marketing chiefs plan to increase online ad budgets by 30%

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Jan. 6 New York—In another indication that online advertising is poised to take off, nearly half the chief marketing officers responding to a recent survey said they plan to increase their online advertising budgets by 30% this year, according to a report released by Credit Suisse First Boston.

The report is based on a survey conducted in November by TNS, which asked 100 CMO respondents how they plan to divide their ad dollars in 2006. Overall online ad spending is expected to increase 32% this year to $16.6 billion.

While major brands plan to increase their online spending by nearly a third, the entire ad market is still seeing just 5% of budgets earmarked for online, according to the survey. CSFB projects that figure to be 6.5% this year.

The CMOs surveyed plan to devote 16% of their ad budgets to newspapers, 16% to broadcast television and 15% to magazines.

—Matthew Schwartz

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