Survey: Interactive video marketing to gain wide adoption this year

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Waltham, Mass.—Marketers will increase their use of online video this year, according to a new survey by PermissionTV.

In the online survey of 400 senior marketing and media executives, 67% identified online video as a primary focus of their 2009 digital marketing campaigns, with 52% planning the launch of an online video project by the second quarter.

Brand awareness was cited by 71% of respondents as the foremost value of online video, followed by lead generation (47%), customer retention (44%), and customer conversion (41%).

The survey also found that 33% of respondents expect their 2009 digital marketing efforts to be least affected by budget cuts, ahead of traditional marketing (24%), trade shows (21%) and guerrilla marketing (14%).

—Christopher Hosford

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