Survey: Most mobile phone users OK with ads if given discount

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Austin, Texas—Most users of mobile phones would be willing to view ads on their phones if they were given a discount on their monthly bills, according to a new survey.

Conducted by telecommunications software company Transverse and marketing consultancy iGR, the survey found that 61% would be willing to view ads on their phones in exchange for an unspecified discount, while 56% said they would be open to mobile ads in exchange for a specified discount of 25% to 50%.

In addition, 46% said they'd provide information about their usage patterns, including browsing, e-mail and texting habits, in exchange for the discount, but not personal information such as the content of texts and e-mails.

The survey of 810 respondents was conducted by telephone.

—Christopher Hosford

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