Survival Skills: The importance of event marketing in a down market


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The overall message from b-to-b marketers in regards to changing strategies to adjust to the economy is simply to have an open mind and be willing to make changes. Marketers that create true value in their event, target exhibits directly to attendees based on their emotional and personal as well as professional needs. And they use metrics to prove ROI should weather the financial storm and come out the other side with a new set of tools for successful marketing. M
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