AT&T consolidates $3.4 billion media account with Mediaedge:cia

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San Antonio—AT&T announced that it has consolidated its media account with Mediaedge:cia, following a review. The account is estimated to be worth $3.4 billion.

AT&T began the review in September. The incumbent media agencies participating in the review included OMD, Digitas and GSD&M's Idea City.

—Kate Maddox

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