AT&T debuts new ad campaign for phones

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New York—AT&T last week introduced a new ad campaign, promoting phones such as the LG Neon. The campaign, created by BBDO New York and BBDO Atlanta, includes TV, radio and online. It features a new song by Mary J. Blige called “The One,” which provides the soundtrack for the TV spot. The ads show how AT&T phones can fit any style.
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