AT&T kicks off campaign touting merged company

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San Antonio, Texas—AT&T is launching an ad campaign today during the TV broadcast of the Masters Golf Tournament to promote the newly merged AT&T and SBC Communications.

The campaign, which has the tagline "The world according to …," shows how the new AT&T is uniquely qualified to solve the needs of business customers through its Dynamic Networking service.

The campaign was created by Rodgers Townsend, St. Louis. Print and online ads will debut Monday. It is an extension of AT&T's "Your world.  Delivered." brand campaign.

—Kate Maddox

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