AT&T launches $200 million campaign

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Bedminster, N.J.--AT&T Corp. has launched a $200 million advertising branding campaign aimed at business, government and residential customers. The integrated campaign is the first major branding initiative since the spin-off of the company's wireless and cable units.

The campaign was developed by Y&R Advertising, New York, and includes TV, print and outdoor advertising. Print ads are running in The New York Times, The Wall Street Journal, The Financial Times, Fortune, Forbes and Network World.

The business campaign has the tagline "Can your network do this?" and shows the importance of networking to companies' overall success.

Two TV spots, called “Rain” and “Many Forms,” demonstrate how networking moves people, products and economies forward.

Print ads focus on security, Voice over Internet Protocol (VoIP) and virtual private networks (VPNs).

--Kate Maddox

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