Market: Mobile executives
Quick chase: This ad for AT&T's Moto Q Global is no world-beater. It's workmanlike, and it does make a hero of the product. But in comparison with the BlackBerry ad and its strong human presence, this ad just seems to fall flat. It's more focused on product features instead of user benefits. Not helping the cause is the large patch of fine print stripped across the bottom of the ad.
Chasers' choice: Goat