Tacoda upgrades Audience Management System

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New York--Tacoda Systems introduced the first major upgrade of its Audience Management System since the launch in July 2002. AMS 3.1 offers such enhancements as real-time targeting that enables the serving of ads during a user session, capitalizing on behavior that strongly suggests readiness to buy or take specific action. AMS 3.1 also offers what Tacoda calls “audience-based frequency capping,” which limits the number of “out of banner” ads an individual will see in a specified time period. Additionally, Tacoda says AMS 3.1 provides analytics for “audience lifetime value.” “AMS 3.1 includes a suite of financial reports that help publishers determine which parts of their advertising inventory are most productive in terms of revenue and profitability, and which of their audience segments are the most valuable to attract and retain over the long term,” Dave Morgan, Tacoda CEO, said in a statement.
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