Tate & Lyle taps gyro as first global agency

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Cincinnati—Tate & Lyle, which manufactures specialty food ingredients, has selected gyro, Cincinnati, as its first global marketing agency, following a review. gyro will be responsible for developing an integrated global marketing campaign designed to raise awareness of Tate & Lyle as a leading supplier of specialty food ingredients for food and beverage companies. The budget was not disclosed. Previously, Tate & Lyle handled the bulk of its creative in-house and worked with multiple agencies on different assignments.
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