Tech paid search spending above expectations

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San Diego—Spending for paid search advertising worldwide by high-tech and consumer electronics companies increased 21% in 2011 over the previous year, according to a new study from search marketing company Covario Inc., outperforming the company's previous prediction of 15%-to-20% annual growth. According to Covario's report, based on an analysis of its customers' search-spend activities across all search engines, the fourth quarter saw pay-per-click search advertising jump the most in the consumer electronics sector, up 28% compared with the same period a year earlier. Google continued to dominate paid search expenditures in 2011 with a 76% share, up 27% over 2010. Global paid search spending on the integrated Bing/Yahoo platform slumped 18% from the prior year, according to the study.
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