Financial terms of the deal were not disclosed. Ron Powell, BeyeNETWORK’S founder, will join TechTarget.
TechTarget also announced Tuesday the launch of SearchBusinessAnalytics.com, expanding TechTarget’s existing coverage of the business intelligence sector, which currently includes SearchDataManagement.com.
“The BI market is evolving toward a much stronger focus on analytics,” said Mike Bolduc, publisher of TechTarget’s enterprise applications media. “The combination of the BeyeNETWORK’s experts and SearchBusinessAnalytics.com resources greatly increases our value for both IT and business professionals researching new products and technologies in this market.”